Radio & Licensing

At 9pm on August 27, 1920, Sociedad Radio Argentina aired a live performance of Richard Wagner’s Parsifal opera from the Coliseo Theater in downtown Buenos Aires. Only about twenty homes in the city had receivers to tune in this radio program! Times have certainly changed. Today there are over 13,000 stations across the USA alone.

With its unrivaled capacity to influence and expose, radio continues to be driving force in any musician’s career. Many stations are even offering digital supplements to their programming in the form of webcasting and podcasts.

Along with radio, music placement is another highly sought after marketing strategy for efficient exposure. Music is constantly bombarding us in movies, television, video games, radio ads, websites – even the supermarket!

It’s time to take advantage of The Musician’s Atlas and start reaching out to all these influential gatekeepers of radio and media. Get your music in the hands of the right people now!