Got
Weed?
Peter
Tosh, Sananda Maitreya
and Heart Share More Than
Music With Their Fans
In
the midst of increasing sensitivity to the uncertain status of music
file sharing, it seems that the answer may lie in a legal model that
actually encourages users to download and distribute song files. WeedShare, brainchild of Shared Music Licensing,
has developed a peer-to-peer distribution model that may just
satisfy both artists and fans with an approach that ties user and
artist into the distribution matrix.
Essentially,
listeners can hear a full track three times before they're required
to pay a one-time fee of $.50 to $4 (average is $1) for the song
with 50% of the sale going to the artist. After downloading Weed's
free software the listener has unlimited access to the track.
They
can then choose to keep the song to themselves or participate in
Weed's viral network. By adding the Weed file to their site, they
become a distributor and receive a sliding scale commission starting
at 20% each time someone purchases the track from them at their
site. This commission decreases over two generations and then
ceases.
Here's
how it works: buy a track for $1 and upload it to your site, someone
else buys it from you and you make $.20. When someone buys it from
your customer, you receive $.10. This money making pyramid repeats
one last time for a final commission of $.05. If just 5 people
download the song from you, you'll have made your money back-plus a
profit. WeedShare tracks these accounts for you and PayPal
distributes the payments.
Now
that WeedShare has launched, perhaps the greatest challenge the
company faces is to convince fans and industry that Weed is the
solution, not the problem.
"We
work with record labels, and we see Weed as a solution to their
current problems," heralds Weed's co-founder John Beezer.
"We are working to make the concept of the CD obsolete. Digital
files are much easier to create, catalog, transport and share. They
just need a viable revenue model."
But
Beezer is careful not to promote the system as a commercial
enterprise for listeners. "Payments are really just an added
bonus that makes it OK to share files. It's intended primarily as a
sign of respect," he explains.
Respect
and revenue are the cornerstones of the WeedShare model and, to
date, plenty of music lovers as well as a variety of artists and
labels are joining SML's revolution.
While
no one knows how this fledgling model will pan out, WeedShare.com is
attracting hundreds of new uploads weekly. During the last week of
July the number of tracks purchased through Weed outnumbered those
purchased through iTunes. This number will certainly increase as
artists and industry buy into the program.
Artists who sell their
music through the online retailer CD Baby can opt to utilize the Weed service. Peter Tosh and Sir Mix-A-Lot have releases
available through Weed; and legendary rockers Heart have decided to
release Weed files simultaneously with their new full-length album.
Sananda
Maitreya, (who recorded the hit songs "Sign Your Name,"
"Wishing Well," "Delicate," and countless others) feels
that WeedShare's pro-artist and pro-consumer system may be the
remedy for an industry that he believes has become anti-consumer.
Three
songs from his album Angels & Vampires - an epic
that follows a human protagonist, a supernatural war and the meaning
of creation - is only available through Weedshare and enjoys top download status in Weed world.
"[WeedShare]
stimulates hope in a collective, creative enterprise," says
Maitreya. "[The record industry] has lowered the value of music
and of honest expression and innovation," he laments. "You
can't put a price on what it robs from artists, fans and the fabric
of a culture."
The WeedShare model is intriguing not only for
its populist approach to moving product, but also for the dynamic
new relationship it establishes between artist, fan and a releases'
success, where everyone stands to gain far more than monetary
rewards. |