The Music Industry Goes On Spring Break
And so do we! Visit MRG in Booth #301 for a shot of Atlas Tonic, discounts on the Musician's Atlas print edition and free trials of the AtlasOnline.
Mardi Gras. Holi. St. Patrick’s Day. Spring Break. SXSW. Like other springtime bacchanalias, the music industry has it’s own annual celebration filled with expectation & excess – SXSW.
Defying budget constraints and a global state of despair & uncertainty, Austin’s annual
March madness (March 13-22) continues to draw top industry execs, established artists,
buzz bands & music moguls of every stripe to discover new talent & ideas, get trashed and
network, network, network.
While many gripe that the event has become too large, too corporate and too expensive – SXSW remains the nexus of exciting live music and the next big thing.
Sure it’s fun – truly a spring break for an industry that needs a break – but SXSW remains relevant because it is the canary in the goldmine.
It reflects where the industry is at the moment & where it’s headed because it attracts entrepreneurs & early adopters. It’s all about unfettered independent content finding alternative opportunities – which at the moment is more about licensing & technology than label deals and album sales; free content vs paid.
So while registration for the music portion of the festival is reportedly down by 10-15%, the Interactive & Film event is up by 30%; while labels & corporate sponsors are cutting back, countless unsanctioned free parties & showcases will cram every available alley, parking lot & hotel room.
For this issue we polled artists & presenters (Adam Lewis of The Planetary Group,
Madalyn Sklar of GoGirls, Barry Coffing of musicsupervisors.com and veteran DIY showman & music industry gadfly Martin Atkins, to name a few) about how they’re making $$$s & sense out of this years’ SXSW. Read More Here.
You won't want to miss Martin's provocative & insightful semiar & SXSW Survial Guide.
Get Your Tour Smarts Here.
Of course Music Resource Group will be there. Be sure to stop by booth #301 on the tradeshow floor to score some incredible discounts for the completely updated 2009
Musician’s Atlas print edition and your free subscription the AtlasOnline – the ultimate music biz machine – so you can spend your time making contacts not finding them.
And yes, we’ll treat you to shots of our world famous Atlas Tonic - brewed with extra vanilla by request!
How can there be a gathering of top talent and buzz bands without Independent Music Award Winners and Finalists! Add these sets to your list of can't miss shows:
AIMEE ALLEN, MARCO BENEVENTO, COMMON MARKET,THE CUTE LEPERS, DIRTFOOT,
THE DOLLYROTS, VAL EMMICH,GIRL IN A COMA, HOOTS AND HELLMOUTH,
THE MATCHES,
MELISSA McCLELLAND, MC LARS, THE PARLOTONES,
LUCY WAINWRIGHT ROCHE, APRIL SMITH
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