Mar 2008

TURNING YOUR FANS INTO INVESTORS

The rise of the Internet and the demise of label-backed funding have created new needs and opportunities for Indie artist/entrepreneurs to get the financial backing they need to record, tour & promote their careers. This month we examine several ways you can raise the money you need to self-fund your career.

Self-Funding Your Career

First we speak with musicians Eric Hsu of Johnny Hi-Fi and Soul songstress Melissa Young about how they’ve successfully raised money to finance their careers. And Regions Bank VP of Music & Entertainment, Brad Peterson discusses his bank's “Royalty Advance Loan Program."
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Crowdfunding:
Arts Patronage by the Masses

Music Biz guru Peter Spellman discusses how services like ArtistShare, SellaBand and Slice the Pie can help you turn your fans into investors.
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Earth Day Marketing In 10 Easy Steps

While every day should be considered Earth Day, April 22nd is the official date when the media and your fans will be hyper-aware of green initiatives and activities.

This month our green goddess, Eva Hernandez from Dogwood Alliance offers some easy methods for saving the planet while enhancing your career. And, tell us what you’re planning for Earth Day and you may win a Free subscription to the all new Musician’s AtlasOnline.
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Re-Thinking The Majors

Should Indie Artists look to the Majors to invest in their careers? Los Angeles musician John Romano thinks so -
do you agree?
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March/April Happenings

Check out this and next month's calendar for submission details for shows, festivals, events, compilations and other opportunities.
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