Business
& Legal:
Sign on the
Dotted Line
The
music industry is fraught with, well… let’s just call
them honest misunderstandings. If it’s not a club owner
who "forgets" to pay the headliner the agreed-upon
amount, then it’s a headliner who "forgets" to
show up on time. If it’s not a manager who somehow pockets
15% of the gross rather than the 10% he told the band he
would collect, it’s the band who fires the manager who
helped establish them as soon as they think they no longer
need him.
And how about the booking agent who sweats and toils for
months to get an act into the best clubs only to lose that
artist to a larger firm as soon as the artist "makes
it" in the circuit? Conversely, plenty of booking
agents (and radio promoters, etc) make a lot of promises and
fail to deliver on them.
Then there’s the whole world of music licensing,
merchandizing and even product endorsements and
sponsorships. Did I mention intellectual property? All of
these areas are usually complicated and involve many players
and details.
Disagreements over
terms aren’t always misunderstandings, per se, but they
are almost always contentious and drawn out. Yes, it would
be nice if we could all just shake hands and fulfill our
obligations in line with one another’s’ expectations.
But like it or not, this is a
business. In the real world, the written
legal contract is the only way either party can
"trust" the other. After all, the music industry
often involves multi-album deals that are difficult for
artists to escape, accounting structures that resemble a
Rube-Goldberg device and endless debates about how to define
marketing costs or discern gross revenues from net revenues.
Anyone who has signed a
record deal, owned a nightclub, produced a record or gone
out on tour knows that contracts don’t really resolve
every issue. They just put everything into very complicated
legal language that lawyers for either side will twist for
their own benefit, if they can. That's why every word of a
legal contract is significant and can advantage or
disadvantage either party. Artists especially need to
understand how critically important this is (the labels and
other corporate interests already know the ropes). A
well-crafted, relatively straightforward agreement can
help avoid problems down the road.
For the new artist just starting out (or perhaps just
starting to generate label interest), retaining legal
counsel is absolutely essential—even if it costs a bit of
coin to do so. An experienced music attorney can spot things
an artist never could and, more importantly, make sure
things are in the agreement that ensure that the artist will
at least have a fighting chance. "If you are a new
artist without a fan base and are negotiating your first
label contract, you most likely will not have great leverage
unless you have several labels chasing you," says Los
Angeles-based entertainment lawyer Steve
Sessa. "As the
artist’s attorney, I try to obtain all the things that I
need so that my client can have the operating resources to
function as a business for the next 18 months."
So a major-label deal, for example, might include a big
advance to cover living expenses, adequate tour support
(artists should never underestimate that one) and—here’s
a relatively new one that can be absolutely vital in the new
millennium: guaranteed money earmarked for street-team
marketing and Web site/Internet promotion. "There are
many other important points in these deals," Sessa
says, "but not losing site of the big picture is what’s
important." And, by the way, don’t expect a big
advance or other goodies in a small indie deal… it's more
about getting your foot in the door so you can reach the
next level.
To be sure, lawyers can be expensive, but there are many
ways of knocking those costs down, especially if artists
already have a good manager who understands the industry
basics. "What I like to do is actually save the artist
money," says James Citkovic, president of New York
City-based management firm Countdown Entertainment. A
contract with 50 clauses may contain mostly standard fare.
"I can do 45 of those," says Citkovic, noting that
the attorney can then concentrate on those five really tough
clauses that require extensive negotiation (your lawyer
should, of course, also double-check those other 45 clauses
as well). In the end, this can lead to fewer billed hours
for legal work.
This scenario, however, requires a good manager, which is
easier said than
done. "A new artist is often not in the position to get
a big famous manager," acknowledges Citkovic. But he
notes that some of the biggest managers are also some of the
busiest and may have lots of clients demanding their
attentions. "The best thing is just to find someone who’s
hungry," he says. "A hungry person is going to
work harder." But always—and we mean always—check
that person’s credentials and get references from past and
current clients (especially clients who worked with that
manager to negotiate deals similar to the ones you might
face). "Your grandmother can get you a record
contract," says Citkovic. "What I and other
experienced managers can do is cut through the red tape and
make things happen quicker."
Cutting through the red tape is one thing. But how about all
of those paragraphs in most contracts these days?
"People like to make jokes about how contracts are done
on napkins, but that’s so far from the truth," says
Robert Darwell, who heads the transactional side of the
Entertainment and Media Practice Group at the national law
firm Sheppard, Mullin, Richter and
Hampton. "The
average contract is 70 pages long," he says. "That’s
a lot of napkins."
Darwell suggests that artists and their lawyers push for
simplifications no matter what kind of deal is at stake. In
a music licensing agreement, for example, a five-member act
might want to designate one person in the band as the
primary authority. This comes in handy if, say, the music
supervisor for the latest blockbuster (who wants to toss the
band $10,000 to use their song in a movie) needs to quickly
track down the appropriate person to sign on the dotted
line. Too many obstacles may result in missed opportunities.
Music-industry watchers have noticed that many record label
contracts now use streamlined language in clauses covering
issues such as accounting and royalties. And many label
deals now include shorter-term agreements that avoid tying
artists to multiple record deals spanning several years.
This may be the result of recent contract challenges by
big-name artists such as Prince and, more recently, Courtney
Love, who threatened to take her contract dispute with
Vivendi Universal to the Supreme Court, if necessary.
A portion of Love's suit challenged the corporate giant's
right to hold her to a contract that she had originally
signed with Geffen Records prior to it being acquired by the
corporate machine that she was trying to avoid. Love finally
settled out of court, but her Santa-Barbara, CA.-based
lawyer Barry Cappello says her suit affected the way labels
now conduct business. "The case got so much publicity
and the exposure was so great that record companies
changed," he says. "Record contracts are different
today then when Courtney signed with Geffen."
He even suggests that artists and their lawyers read up on
the Love case to crib legal language that could benefit
their own agreements. "There’s a library of material
out there that people can use," he says.
In the end, you don’t have to be a nationally known star
like Courtney Love to assert yourself during the contract
process (although you'll probably get less media coverage).
The key is to proceed with caution, despite the intoxicating
thrill associated with receiving sudden attention in the
form of a contract offer. Just because someone thinks you’re
great doesn’t mean you should just sign whatever they
shove in front of you. "Artists will sign almost
anything to get themselves in the game and rarely realize
that a typical recording agreement can govern their lives
for more than a decade," says Michael
Friedman, head of
the entertainment law practice in the New York office of
Jenkens & Gilchrist. "Issues like length of term,
recording commitments, advances, royalties, contract
deductions, foreign sales deductions and the like are
critical. The artist also has to be savvy enough to
negotiate for a fair share of digital revenues and
license-fee revenues."
If any of the above seems confusing, get a lawyer. Or to
paraphrase an old adage usually associated with Washington
politics but equally relevant to the music business, if you’re
looking for someone to trust with a handshake, buy a dog.
(Mike Grebb is a writer, journalist and singer/songwriter
based in Washington, D.C. He has written for numerous
publications, including Wired and Billboard. He just
completed his debut solo record, Resolution, which is
available at www.mikegrebb.chttp://www.mikegrebb.com).
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